Turning Expertise Into Opportunities:
Client : JBB Candy LLC
Category : Brand Development & Digital Growth Strategy
Services : Brand Identity Development, Website Development, SEO, Digital Marketing
Many specialized B2B companies possess deep technical expertise but underdeveloped brand and digital platforms.
When brand identity, digital infrastructure, and search visibility are aligned, marketing becomes more than communication — it becomes a powerful business development engine.
A U.S.-based confectionery consulting firm JBB Candy LLC helps manufacturers build, modernize, and optimize candy production facilities. While the company possessed deep industry expertise and decades of experience, its brand identity and digital presence did not yet fully reflect the strength of its capabilities.
The company needed a stronger brand foundation and a more strategic online presence that could:
Leadership sought a partner who could translate operational expertise into a clear brand narrative supported by a scalable digital platform.
Lucid Communications implemented a comprehensive strategy designed to strengthen both brand clarity and digital visibility.
Lucid first refined the company’s brand identity to ensure it reflected the professionalism and technical credibility expected in the manufacturing and engineering sector.
This included:
The goal was to create a brand identity that clearly communicates expertise, reliability, and industry leadership.
Lucid then designed and developed a new corporate website that translated the brand identity into a high-impact digital platform.
The website focused on:
The result was a website that functions as a digital business development platform, rather than just a corporate profile.
Lucid implemented a targeted SEO and digital marketing strategy to improve discoverability for niche searches related to confectionery manufacturing and factory development.
This included:
Following implementation, the results demonstrated measurable business impact:
35% growth in business traction.
Additional outcomes included:
Category: Strategic Communications
In a market where local content compliance is increasingly critical, Allied Telesis Indonesia achieved a key breakthrough: certification under Indonesia's TKDN (Domestic Component Level) requirement -- a significant move to strengthen its position in public sector procurement and national digital infrastructure.
Lucid was engaged to craft and execute a communications strategy that would not only announce the milestone, but also enhance stakeholder perception and long-term credibility with government, enterprise, and tech communities.
Our work focused on clarity, credibility, and alignment with national priorities:
The Results:
Category: Crisis & Reputation Management
In 2018, TikTok was abruptly banned in Indonesia over concerns about inappropriate content and lack of regulatory compliance. The decision triggered national headlines, digital uproar, and critical scrutiny from government bodies.
Lucid was engaged to manage the crisis, calm the noise, and help the platform reestablish trust with public and regulators. Working closely with both TikTok's leadership team and key Indonesian authorities, we crafted a fast, clear, and locally resonant strategy to navigate the issue and facilitate a safe return.
Our strategic actions included:
- Aligning crisis messaging and narrative with public concern
- Engaging government stakeholders to address regulatory needs
- Supporting implementation of key compliance measures:
Through consistent communication and cultural intelligence, Lucid helped reposition TikTok as a platform committed to responsibility and adaptation -- not disruption. The ban was lifted within 10 days, marking a pivotal moment in TikTok's long-term growth in Indonesia.
https://www.vidio.com/watch/1475592-tiktok-gala-indonesia-2018
Category: Event Planning & Management
As TikTok re-entered the Indonesian market following its temporary ban, Lucid created a milestone event that would reset the narrative, restore trust, and spotlight the platform's creative and educational potential.
The result: TikTok Gala 2018 -- a curated experience that brought together content creators, media, regulators, and key opinion leaders to celebrate TikTok's 1st anniversary as a video-based content platform where creativity meets positive impact.
Lucid managed the event end-to-end -- from strategy and creative direction to on-ground execution and stakeholder management. The gala featured curated video showcases, panel discussions, and live performances by local and global creators whose content focused on education, empowerment, and cultural relevance.
We shaped the event not just entertainment, but as a strategic statement:
The TikTok gala 2018 was widely covered by national and international media, received positive sentiment across digital platforms, and served as a pivotl point in Tiktok's reputation recovery -- and repositioning -- in Southeast Asia.
Key Outcomes: